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Dew Briefs:
April 25, 2024, at the Beijing Auto Show, Hyundai Motor unveiled its high-performance electric IONIQ 5 N at the Beijing Auto Show, accompanied by the all-new SANTA FE and new TUCSON. These additions strengthen Hyundai’s SUV lineup in China, enhancing its competitiveness in the market alongside the previously launched MUFASA model, catering to diverse consumer needs.
Beijing Hyundai also signed an MOU with CATL (Contemporary Amperex Technology Co., Limited ) to enhance electrification competitiveness in China
The Hyundai IONIQ 5 N represents a groundbreaking addition to Hyundai’s electric vehicle lineup, embodying the pinnacle of driving performance and advanced electrification technology. Since its global debut at the Goodwood Festival of Speed last year, it has earned widespread acclaim and prestigious awards, including the 2023 TopGear.com Awards, the World Performance Car by World Car Awards, and the 2024 iF Design Awards.
As Hyundai’s premier high-performance EV under the Hyundai N brand, the IONIQ 5 N seamlessly integrates advanced electrification technology, embodying Hyundai Motor’s commitment to innovation and driving excellence.
It embodies the core principles of Hyundai N: Corner Rascal, Racetrack Capability, and Everyday Sports Car, setting new standards for high-performance EVs and delivering driving excitement that transcends the era of electrification.
IONIQ 5 N embodies the three key elements of the Hyundai N: Corner Rascal, Racetrack Capability and Everyday Sports Car. This model opens new horizons for high-performance EVs, offering driving excitement that remains unchanged even in the era of electrification.
Till Wartenberg, Vice President and Head of N Brand and Motorsport at Hyundai Motor Company
Hyundai Motor’s 1,200 square meter exhibition showcases zones dedicated to new models, Hyundai N, and hydrogen technology. Featured are the electric IONIQ 5 N, alongside SUVs like SANTA FE, TUCSON, MUFASA, emphasizing Hyundai’s commitment to innovation and sustainability.
| Model | Description | Powertrain | Launch Timeline |
|---|---|---|---|
| IONIQ 5 N | High-performance electric vehicle (EV) | Electric | Second half of the year |
| SANTA FE | Upgraded version of the SANTA FE SUV, featuring a long wheelbase and distinctive design elements | Gasoline/Diesel | Second half of the year |
| New TUCSON | Updated version of the TUCSON SUV, tailored to meet the preferences of Chinese consumers with a spacious interior and expanded length | Gasoline/Diesel | First half of the year |
| MUFASA | Strategic compact SUV launched in China in the previous year | Gasoline/Diesel | Launched in June the previous year |
To mark the launch of the IONIQ 5 N in China, Hyundai Motor is orchestrating a range of specialized marketing initiatives. These efforts include ‘Track Day’ circuit experiences, daily and monthly test drives at the ‘N Lounge’ in Shanghai, and expansion of offline channels like ‘N Space+’ and ‘N Garage.’ Additionally, Hyundai plans to establish a dedicated Hyundai N experience space called ‘N City Shanghai,’ fostering deeper engagement with local customers.
In a bid to cultivate a motorsports culture among Hyundai N enthusiasts in China, the company is launching the One-Make Race series, allowing participants to compete using race cars based on the new ELANTRA N. Furthermore, Hyundai N will continue its participation in the TCR China championship, aiming to replicate the success of last year’s driver and model champion.
Diver Insights:
Hyundai N’s announcement of the Hyundai N eSport series in China, alongside the unveiling of the IONIQ 5 N at the Beijing Auto Show, reflects Hyundai’s unwavering dedication to revolutionizing the high-performance electric vehicle sector in China. These initiatives highlight Hyundai’s commitment to pushing the boundaries of innovation and delivering unmatched driving experiences.
Through a combination of cutting-edge technology, targeted marketing campaigns, and strategic partnerships, Hyundai is poised to redefine the automotive landscape in China, driving forward sustainability and setting new standards for excellence in the EV market.
