BYD’s New Global Design Hub has Taken Shape in Shenzhen, China

Dew Briefs :

• Global Design Center at its headquarters in Shenzhen
• Working 300 designers from all over the world
• Designing time reduceed from 1-2 weeks to less than 24 hours

BYD has recently unveiled its brand new Global Design Center at its headquarters in Shenzhen. With the guiding principle of “Design with Passion,” BYD is taking bold steps to accelerate the development of design theory and philosophy in the era of electrified and intelligent mobility.

The Design Center will serve as the hub for designing cars, rail transit, and other transportation options, and it has the capacity to accommodate 300 designers and 100 external design staff. The building itself boasts a stunning “Black Crystal” design and spans an impressive 12,600 square meters, equivalent to almost two full-size football fields.

To ensure the creation of cutting-edge BYD vehicles, the Design Center has enlisted the expertise of three internationally acclaimed design experts. One of them is Wolfgang Egger, the BYD Global Design Director, who has an impressive track record as the design director for renowned Italian and German luxury automakers, having contributed to the development of several award-winning models.

Additionally, JuanMa Lopez, the BYD Global Exterior Design Director, brings his experience in designing car interiors and exteriors for prestigious Italian supercar brands and more.

Lastly, Michele Jauch-Paganetti, the BYD Global Interior Design Director, has a proven track record in interior design at leading German marques. With this exceptional team, the Design Center is poised to create the next generation of BYD vehicles that will undoubtedly captivate the market with their innovative and stylish designs.

Diver Insights:

• The BYD Global Design Center is led by a team of expert designers who are dedicated to exploring the future of mobility and automotive design.
• The center brings together 300 designers from all over the world, creating a diverse and innovative environment.
• The design center is equipped with state-of-the-art design tools, including Italian five-axis processing equipment, which can efficiently create a 1:1 clay model in just 5 working days.
• German clay-cutting tools are also available, significantly reducing the time required for design modifications from 1-2 weeks to less than 24 hours.
• The center boasts the industry’s leading micro-spacing 1.2mm LED giant curtain, which allows for a 1:1 contrast between two cars, providing an immersive virtual reality review experience.
• With a clay model area spanning over 6,000 square meters, the design center offers ample space for a detailed and precise examination of the designs.
• The design team at the center is constantly pushing the boundaries of automotive design, striving to create cutting-edge and innovative designs.
• The center serves as a hub for collaboration and knowledge sharing among designers, fostering a creative and dynamic atmosphere.
• By bringing together designers from different backgrounds and cultures, the center encourages the exchange of ideas and the exploration of new design concepts.
• The BYD Global Design Center is at the forefront of the automotive design industry, driving innovation and shaping the future of mobility.