Europe’s largest eCar Expo successfully ended at the Friends Arena Stockholm, Sweden

Dew Briefs:

• Kempower has been selected as a charging partner of eCarExpo in Stockholm and Oslo. 
• The company will support the events with Kempower Movable Chargers to charge the electric cars on the test tracks at the fairs. 

Diver insights:

• SAIC’s MG Cyberster roadster received positive feedback in Sweden for its unique “scissor” doors.
• MG Sweden has experienced consistent growth in the Swedish market since 2021.
• GWM Sweden, Xpeng, Zeekr, and rebranded Ora were also present at the event.
• GWM Sweden has sold nearly 1,000 cars in Sweden since November 2022.
• Lack of awareness about the GWM brand among Swedes does not indicate skepticism.
• GWM’s guarantee, including a five-year warranty with unlimited mileage and an eight-year or 160,000-kilometer warranty for the battery pack, contributes to the lack of skepticism.

Sweden is one of the leading countries in the world when it comes to electric cars and the eCar Expo was the largest electric car fair in Europe. At the world premiere eCar Expo, people not only saw the new electric cars but also got a good opportunity to test drive them.

eCarExpo featured 70 exhibitors and 17 premiers who showcased the latest innovations in e-mobility, including solar power, charging stations, energy storage and technology solutions. Visitors also discovered electric bicycle, moped, motorcycle and electric boat manufacturers.

At eCarExpo, you can not only compare and test electric vehicles from different manufacturers but also see the latest electric cars and unique concept vehicles. Stay updated on solar cells, batteries and electric car charging from experts in electrification and energy through lectures and seminars.

• The MG Cyberster, a stylish roadster made by SAIC in Shanghai, debuted in Sweden and received a positive response for its unique “scissor” doors.
• MG Sweden has seen consistent growth in the Swedish market since introducing its first model in 2021, according to PR manager Emma Harnstrom.
• GWM Sweden, along with Xpeng, Zeekr, and the rebranded Ora (now under the GWM brand), were also present at the event. GWM Sweden’s service manager, Martin Jonsson, mentioned selling nearly 1,000 cars in Sweden since entering the market in November 2022.

• The lack of awareness about the GWM brand among most Swedes does not indicate skepticism among buyers.
• The guarantee offered by GWM, which includes a five-year warranty with unlimited mileage and an eight-year or 160,000-kilometer warranty for the battery pack, contributes to the lack of skepticism.
• The majority of GWM cars are leased, which eliminates any concerns for customers.
• The younger generation is more open to trying new brands, as seen in their purchasing patterns with smartphones from Samsung and Huawei.
• Mattias Bergman, CEO of Mobility Sweden, confirms that brand loyalty is not as strong among the younger generation, and they are more receptive to new and innovative products.

• Hedin Mobility Group reported that BYD ATTO 3 became the second-most registered model in Sweden with 721 registrations in July last year.
• ATTO 3 was also the most registered BEV model in Sweden, accounting for one in nine battery electric vehicles sold.
• BYD has expressed its determination to maintain its success and expand its market share, despite increasing exports.
• In December, BYD announced plans to establish the first Chinese car manufacturing and production center in Europe, specifically in Hungary.
• The new factory is expected to have an advanced production line and contribute to the local economy by creating thousands of jobs and supporting local supply chains.

• Despite Sweden’s relatively small population of around 10.4 million, a significant number of producers choose to showcase their electric vehicles in the country’s automotive market.
• In 2023, approximately 39 percent of the 290,000 cars sold in Sweden were battery electric vehicles (BEVs), placing Sweden seventh globally in terms of newly registered BEVs.
• BEVs accounted for 14.6 percent of all car registrations in the European Union in 2023, as reported by the European Automobile Manufacturers’ Association.
• The popularity of combustion engines in Sweden has been declining, with only 40 percent of newly registered cars running solely on combustion engines in the previous year. Plug-in hybrids accounted for 21 percent of car registrations in Sweden in that same year.
• Car manufacturers have recognized the shift in consumer preferences and the potential policy changes, such as the EU’s ban on new fossil fuel cars, and have started adapting to the new environment. Volvo Cars, for example, aims to exclusively manufacture electric cars by 2030.